PENGARUH JINGLE IKLAN MIZONE VERSI ”LOVE TODAY” DI TELEVISI TERHADAP BRAND IMAGE
| Main Author: | Yunianto, Hasan |
|---|---|
| Format: | Article info Kuantitatif application/pdf PeerReviewed |
| Bahasa: | eng |
| Terbitan: |
Universitas Prof. Dr. Moestopo (Beragama)
, 2018
|
| Subjects: | |
| Online Access: |
http://journal.moestopo.ac.id/index.php/wacana/article/view/292 http://journal.moestopo.ac.id/index.php/wacana/article/view/292/181 |
Daftar Isi:
- Advertising is the tool of marketing and promotion. Television is the powerful media for advertising product. Jingle is strategy in advertising. Mizone used jingle “ Love Today“ in advertising for increase brand image. Brand Image is a set of association, usually organized in some way that has 4 dimension core product, actual product,augmented product, and image product. “Love Today” jingle in advertising is influences to Mizone brand image.