PENGARUH TAYANGAN IKLAN FATIGON HYDRO+ DI TELEVISI TERHADAP PEMBENTUKKAN BRAND AWARENESS
| Main Author: | Purba, Zulham Rizky |
|---|---|
| Format: | Article info Kuantitatif application/pdf PeerReviewed |
| Bahasa: | eng |
| Terbitan: |
Universitas Prof. Dr. Moestopo (Beragama)
, 2018
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| Subjects: | |
| Online Access: |
http://journal.moestopo.ac.id/index.php/wacana/article/view/290 http://journal.moestopo.ac.id/index.php/wacana/article/view/290/180 |
Daftar Isi:
- The number of companies that manufacture and market products isotonic beverage, making competition between companies has become very tight. Of each company is trying to introduce a product. One is the product being advertised Fatigon Hydro + through the medium of television with a fairly high frequency of exposure on several TV stations. The aim is that the higher the brand awareness of the product Fatigon Hydro + in the community.