VIRTUAL ETNOGRAPHY (Kajian Etnografi Komunikasi pada Media Sosial Facebook di Indonesia)
| Main Author: | Prasetya, Hendri |
|---|---|
| Format: | Article info kualitatif application/pdf PeerReviewed |
| Bahasa: | eng |
| Terbitan: |
Universitas Prof. Dr. Moestopo (Beragama)
, 2017
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| Subjects: | |
| Online Access: |
http://journal.moestopo.ac.id/index.php/wacana/article/view/118 http://journal.moestopo.ac.id/index.php/wacana/article/view/118/63 http://journal.moestopo.ac.id/index.php/wacana/article/downloadSuppFile/118/4 |
Daftar Isi:
- This research attempt to explain a social technological aspect of a new media – social network sites which basedon a individual subjective meaning about Computer Mediated Communication as a social activity. Constructionof meaning that build within the user provide a set of value and shared meaning that creates a set of behavior,including communication behavior especially the language that employed among the user. The user also usedlanguage as a symbolic meaning through social network sites – facebook to creates and managing self identity.The research used a qualitative approach with communication etnographic approach. Informant wre selectedbased on purposive. The data collected through participant observation, interviews and document searches. Theresult showed a different set of meaning of CMC activity among the user that also creates a different use pattern.A degree of enggagement creates a different set of communication bahavior based on maps of meaning and setof norm that created among those virtual community and also described abou self identity management betweenuser.