Penerapan Gamification pada Aplikasi Marketplace Penjualan Olahan Biji Kopi Berbasis Website
Daftar Isi:
- The emergence of coffee shops provide opportunities for framers and UMKM to supply coffee bean needs. Unfortunately to sell their product farmer and UMKM have to go through a long supply chain so there will be much differences price that have an impact to reduces their profit. Besides there is no information system that specifically handles coffee transactions, so farmers have problem in marketing and promoting coffee. Based on these problems and opportunities, we need a portal that can promote products and increase sales areas, namely the marketplace. In developing the marketplace, there is the concept of gamification that can increase experience, loyalty, brand awareness and motivation. The application of gamification can support in sales transactions because gamification is relevant to the three marketing keys namely engangement, brand loyalty and brand awareness. By using six elements of gamification including points, leaderboard, badges, challenges and quest, and level can be increasing the loyalty of a user. The result of research, this application can be cut the supply chain and motivate users to increase their sales and purchase of coffee beans by using gamification.