Marketing Extension Of Marketing Area (Distribution Channel) In Ketumbar Crackers (Kriuk Baren) Business In Curah Lele Village, Balung District, Jember District
| Main Author: | Robustin, Tri Palupi |
|---|---|
| Format: | Article info application/pdf |
| Bahasa: | eng |
| Terbitan: |
STIE Widya Gama Lumajang
, 2020
|
| Subjects: | |
| Online Access: |
http://ejournal.itbwigalumajang.ac.id/index.php/eps/article/view/583 http://ejournal.itbwigalumajang.ac.id/index.php/eps/article/view/583/335 |
| ctrlnum |
article-583 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">Marketing Extension Of Marketing Area (Distribution Channel) In Ketumbar Crackers (Kriuk Baren) Business In Curah Lele Village, Balung District, Jember District</title><creator>Robustin, Tri Palupi </creator><subject lang="en-US">Distribution Channel, Baren’s Kriuk, Home Industry</subject><description lang="en-US">Distribution channels have an important role in the distribution of a product from producers to the end consumers in order to meet the wants and needs of consumers. This is one of the obstacles for UMKM in expanding distribution channels. Coriander Crackers (Baren’s Kriuk) is a small and medium business that was established around the end of 2018 which is located in the village of Curah Lele Balung District Jember Regency. The problem faced by the home industry of coriander crackers barri 's kriuk is in the field of marketing especially the marketing area (distribution channel) which is less expanded, especially in the jember city area. Community service activities are expected to produce targets in accordance with partner expectations, namely: (1) Broader marketing area (distribution channels) so that products are better known to the wider community; (2) Better packaging innovation.</description><publisher lang="en-US">STIE Widya Gama Lumajang</publisher><date>2020-02-26</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Journal:Article</type><type>File:application/pdf</type><identifier>http://ejournal.itbwigalumajang.ac.id/index.php/eps/article/view/583</identifier><identifier>10.30741/eps.v3i1.583</identifier><source lang="en-US">Empowerment Society; Vol. 3 No. 1 (2020): February; 23-26</source><source lang="id-ID">IMPOWERMENT SOCIETY; Vol 3 No 1 (2020): February; 23-26</source><source>2614-1035</source><source>2614-1027</source><source>10.30741/eps.v3i1</source><language>eng</language><relation>http://ejournal.itbwigalumajang.ac.id/index.php/eps/article/view/583/335</relation><rights lang="en-US">Copyright (c) 2020 Tri Palupi Robustin</rights><recordID>article-583</recordID></dc>
|
| language |
eng |
| format |
Journal:Article Journal Other:info:eu-repo/semantics/publishedVersion Other File:application/pdf File |
| author |
Robustin, Tri Palupi |
| title |
Marketing Extension Of Marketing Area (Distribution Channel) In Ketumbar Crackers (Kriuk Baren) Business In Curah Lele Village, Balung District, Jember District |
| publisher |
STIE Widya Gama Lumajang |
| publishDate |
2020 |
| topic |
Distribution Channel Baren’s Kriuk Home Industry |
| url |
http://ejournal.itbwigalumajang.ac.id/index.php/eps/article/view/583 http://ejournal.itbwigalumajang.ac.id/index.php/eps/article/view/583/335 |
| contents |
Distribution channels have an important role in the distribution of a product from producers to the end consumers in order to meet the wants and needs of consumers. This is one of the obstacles for UMKM in expanding distribution channels. Coriander Crackers (Baren’s Kriuk) is a small and medium business that was established around the end of 2018 which is located in the village of Curah Lele Balung District Jember Regency. The problem faced by the home industry of coriander crackers barri 's kriuk is in the field of marketing especially the marketing area (distribution channel) which is less expanded, especially in the jember city area. Community service activities are expected to produce targets in accordance with partner expectations, namely: (1) Broader marketing area (distribution channels) so that products are better known to the wider community; (2) Better packaging innovation. |
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IOS13782.article-583 |
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Institut Teknologi dan Bisnis Widya Gama Lumajang |
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250 |
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library:university library |
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Perpustakaan Institut Teknologi dan Bisnis Widya Gama Lumajang |
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377 |
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Empowerment Society (EMPOWERMENT) |
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13782 |
| subject_area |
Research Methods of Economic/Metode Riset Penelitian Ekonomi |
| city |
LUMAJANG |
| province |
JAWA TIMUR |
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1 |
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IOS13782 |
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2020-09-30T13:46:19Z |
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2021-11-07T05:49:11Z |
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17.538404 |