PENGARUH FEEDBACK DAN FEED-FORWARD DALAM MEMBANGUN KAPABILITAS MARKET ORIENTATION & ENTREPRENEURSHIP DAN ORGANIZATIONAL PERFORMANCE (STUDI EMPIRIS PADA PERUSAHAAN MANUFAKTUR DI KOTA DAN KABUPATEN BEKASI)
| Main Author: | Asiah, Neng |
|---|---|
| Format: | Article application/pdf eJournal |
| Bahasa: | ind |
| Terbitan: |
Jurnal F. Ekonomi : JRAK
, 2016
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| Online Access: |
http://www.ejournal-unisma.net/ojs/index.php/jrak/article/view/1069 |
Daftar Isi:
- The purpose of this study are to determine the effect of feedback control, feed-forward control on the market orientation and entrepreneurship, the effect of market orientation on organizational capabilities and influence the ability of entrepreneurship performance to organizational performance.The population of this study are all managers of manufacturing companies in the City and County of Bekasi. The sampling technique used was purposive sampling. The respondents of this study are middle managers. This study uses the approach of Structural Equation Model (SEM) using software Partial Least Square (PLS). PLS is a structural equation modeling (SEM) based components or variant (variance).The results are feed-back control has positive effect on market orientation, this is consistent with research Graftonet al. (2010). And feed-back control also positively effect to Entrepreurship, this is concurs with research Graftonet al. (2010). the use of PMS interactively / feed-forward control has positive effect on both market orientation and entepreneurship, this is consistent with Henri (2006). Market orientation has positif effect to organizational performance, this is consistent with the study of Graftonet al. (2010). Entrepreneurship has positive affects to organizational performance, this is consistent with the study of Graftonet al. (2010).Keywords: Feedback, feed-forward, market orientation, entrepreneurship, organizational performance