APAKAH INVESTOR SAHAM MENDERITA MYOPIC LOSS AVERSION? EKSPERIMEN
| Main Author: | ., wendy |
|---|---|
| Format: | Article application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Jurnal Bisnis dan Ekonomi
, 2012
|
| Online Access: |
http://www.unisbank.ac.id/ojs/index.php/fe3/article/view/328 |
Daftar Isi:
- This study explores the psychology of bias experienced stock investors when making investmentdecision. Through the within-subject experimental design, researchers conducted manipulation ontwo different tritmen conditions (frequent and infrequent), which refers to the theory of myopicloss aversion (MLA). The experimental results show a consistency to the theory of stock investorsMLA. Analysis of gender showed a similarity in terms of investor behavior between male andfemale investors. Other findings show the existence of "shock effect" experienced by the investors.Keywords: behavioral finance, myopic loss aversion, gender, and shock effect