Pengaruh iklan televisi sepeda motor Yamaha Vega R terhadap citra produk (studi kasus pada pengguna sepeda motor Yamaha Vega R di Desa Pagedangan Kecamatan Turen Kabupaten Malang) / Muslih Raharja
| Main Author: | Muslih Raharja |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2009
|
| Online Access: |
http://repository.um.ac.id/30131/ |
Daftar Isi:
- Manybusinesspractitionersusetelevisiontoadvertisingtheirproduct.Theaimofitistomakeapositiveperceptionontheaudiensabouttheproductthattheiradvertisebecausepositiveperceptioncanmakeagoodimagefortheproduct.Hypothesesinthisresearchinvestigatethelinkbetweentelevisionadvertisingandproductimageandtesttheminanempiricalstudy.DataiscollectedandanalyzedfromusersofYamahaVegaRonPagedanganVillage.Theresultsuggestthattelevisionadvertisinghavesignificanteffecttoproductadvertisingfurthercompaniesshouldbemorecreativetoexplorehowtotaketheattentionsoftheaudiensandsendthemessagedirectlycorrectlyandeffectivetotheaudiens.