Refusal strategies in bargaining used by Indonesian Chinese buyers in Pasar Besar Market, Malang / Galih Kusumawardhana
| Main Author: | Kusumawardhana, Galih |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2010
|
| Online Access: |
http://repository.um.ac.id/10931/ |
Daftar Isi:
- ABSTRACTKusumawardhanaGalih.2009.RefusalStrategiesinBargainingUsedbyIndonesianChineseBuyersinPasarBesarMarketMalang.S-1ThesisEnglishDepartmentStateUniversityofMalang.AdvisorDr.NurMukminatienM.PdKeywordsIndonesianChineserefusalstrategiesmarketThisstudyinvestigatesrefusalstrategiesinbargainingusedbyIndonesianChinesebuyersinPasarBesarMarketMalang.Itisfocusedontheclassificationofrefusalstrategiesthepatternofrefusalstrategiesandthereasonforapplyingsuchakindofrefusalstrategiesinthemarketenvironment.ThisstudyisdescriptivequalitativeandthedatawerecollectedfromtheconversationscontainingspeechactsofrefusalemployedbyIndonesianChinesebuyersastheywerebargaininginPasarBesarMarketMalang.InanalyzingthedatadirectandindirectcategoriesofrefusalbasedonKartomihardjo(1993)andBeebeandTakahashi(1990)arecombinedintonewcategoriesnamelyusingthewordNousingpositiveexpressionusingregretexpressiongivingareason/commentusingconditions/suggestionandusingthewordthankyou.Thefindingsshowthatbothmaleandfemalerespondentsmostlyusedgivingareason/commentstrategyinrefusingpriceofferedbytheseller.Thisstrategyoccurred51times(3722%).Onthesecondplacethefrequentlyusedstrategywasusingcondition/suggestionstrategy.Inordertolowerthepricethisstrategyoccurred39times(2846%).ThethirdplaceshowedthatthereweretwostrategieswiththesamefrequencynamelyusingthewordNoandusingthewordthankyou.Thesestrategiesoccured19times(1386%).Therestofthestrategieswereusingregretexpressionandusingpositiveexpression.Theformeroccurred8times(583%)andthelatteroccurredonlyonce(072%).Basedontheresultsitisobviousthattherespondentstendedtobeindirectinexpressingrefusals.Indirectrefusalformulassuchasgivingreasonstatementofregretandstatementofpositiveopinioncondition/suggestionandthankingweremorepreferablethandirectrefusalformulassuchassayingNo.Itisusedsincetherespondentswantedtobepolitebysavingthesellersface.Therespondentssaidsomethingthatlessenedthepossiblethreattoanothersfaceanditiscalledaface-savingact.Furthermoreitwasimpossibleforthesellerstolowerthepriceifthebuyerssaidsomethingimpoliteinthebargaininginthiscaserefusingthepriceofferedbythesellers.