The characteristics of persuasion in the utterances of singers in advertising their new songs / Alifia Nur Hazisyah
| Main Author: | Hazisyah, Alifia Nur |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2019
|
| Online Access: |
http://repository.um.ac.id/10858/ |
Daftar Isi:
- vSUMMARYHazisyahAlifiaNur.2019.TheDeploymentofPersuasiveTechniquesintheUtterancesofSingersinAdvertisingTheirNewSongs.ThesisEnglishLanguageandLiteratureFacultyofLettersUniversitasNegeriMalangMalang.Advisors(1)Dr.JohannesAnantoPrayogoM.Pd.M.Ed.(2)HastiRahmaningtyasS.Pd.M.A.KeywordspersuasionpersuasivetechniquessingersinterviewsAdvertisingisacrucialfeatureforabusinessasawhole.Withitsuseofpersuasivetechniquesadvertisingcanbeoperatedmuchbetterinreachinggoals.Thisresearchwasconductedtoexaminethepersuasivetechniquesusedbysingersinadvertisingtheirnewsongsinradiointerviews.Thisresearchfocusedonthepersuasivetechniquesandthewaythetechniqueswereapplied.Persuasionitselfisanattemptofoneparticularpartytoaffectanothersbehaviorfeelingsorintentions.Thisresearchuseddescriptivequalitativemethodsincethestudyisintendedtoinvestigatethespeechofthesingers.DatawerecollectedfromtheofficialYouTubechannelsoftheradioprogram.CollecteddataweretranscribedandanalyzedwiththeuseofthetheoriesthatareproposedbyKeraf(2004)andAristotle(1954).Keraf(2004)claimedthatthereareseventechniquesofpersuasionwhicharerationalizationidentificationhypnoticconformityprojectioncompensationanddisplacementmeanwhileforthewaysofpersuasionAristotleproposedthreewaysnamelyLogosEthosandPathos.Theresultsshowthatoutofseventechniquesonlythreetechniqueswereemployedwhicharerationalizationhypnoticandconformity.Themostfrequentlyusedisthehypnotic.FurthermorewaysJustinBieberandTaylorSwiftpersuadethelistenersarebyusingLogosEthosandPathosthatwereproposedbyAristotle.Itissuggestedforthelanguageuserstobroadentheirknowledgeregardingthecharacteristicsandtheapplicationofpersuasive.ItisalsoadvisableforthefutureresearcherstoconductapaperinanotherfieldofpersuasionthathasyettobetouchedsuchasVlogadvertising.