PENGARUH TRAFFIC, IMPRESSION, DAN PAGEVIEW TERHADAP KEPUTUSAN PEMBELIAN IKLAN DI KOMPAS.COM
| Main Author: | Supriasmono, Raden |
|---|---|
| Format: | Article info WorkOfArt application/pdf Journal |
| Bahasa: | ind |
| Terbitan: |
Cakrawala Ekonomi dan Keuangan
, 2019
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| Subjects: | |
| Online Access: |
https://jurnal.stie-swadaya.ac.id/ojs/index.php/Cakrawala-Ekonomi-dan-Keuangan/article/view/supriasmono%40stie-swadaya.ac.id https://jurnal.stie-swadaya.ac.id/ojs/index.php/Cakrawala-Ekonomi-dan-Keuangan/article/view/supriasmono%40stie-swadaya.ac.id/16 |
Daftar Isi:
- ABSTRAK; Result of simultaneous test with correlation 0,920 hence there is very strong positive correlationnear perfect between variable (Traffic, Pageview and Impression) simultaneously to Purchasing Decision, withvalue of regression of multiple liner of equal to Ŷ = 0,515 + 0,198X1 + 1,282X2 + 0,107X3 with so the purevalue of Purchasing Decision variable is 0,515 while the contribution of Traffic is 0,198, Pageview variablecontribution is 1,282 and contribution of Impression variable equal to 0,107 from result of hypothesis datapresentation seen Fcount 110,084> Ftable 2,74) hence (Ho) rejected and (Ha) accepted. Probability value of result(ρ = 0,000 <α = 0,05) thus variable of Traffic (X1) and Pageview (X2) and Impression (X3) simulant havesignificant relation to Purchasing Decision