PENGARUH GAYA HIDUP, TERHADAP RETENSI MEMBELI KOSMETIK PEMUTIH WAJAH PONDS PADA MAHASISWA ’STIE SWADAYA”
| Main Author: | Bahteramsyah |
|---|---|
| Format: | Article info WorkOfArt Document Journal |
| Bahasa: | ind |
| Terbitan: |
Cakrawala Ekonomi dan Keuangan
, 2019
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| Subjects: | |
| Online Access: |
https://jurnal.stie-swadaya.ac.id/ojs/index.php/Cakrawala-Ekonomi-dan-Keuangan/article/view/47 https://jurnal.stie-swadaya.ac.id/ojs/index.php/Cakrawala-Ekonomi-dan-Keuangan/article/view/47/26 |
Daftar Isi:
- ABSTRACT; The results of data processing on the perception of users of ponds products in this case STIE SWADAYA students with respect to the lifestyle of the use of facial bleach on the average of the ladder of respondents with a value of 240.53 thus the assessment of respondents on the use of facial bleach is good enough means that most respondents provide assessment that student lifestyles tend to provide opportunities for the use of facial bleach. The result of respondent's responses to the purchase retention of face brand products of Ponds brand, resulted cumulative perception value of 225 thus the respondent's assessment of retention is in sufficient condition agree that most respondents tend to have retention or have desire to repurchase of Ponds products. The results of statistical test data processing shows that the correlation value of 0.574 thus there is a strong positive relationship between variables, with the value of regression equation Y = 23.546 + 0.560X so that the value of constanta or pure value of the variable retention of the purchase without the influence of lifestyle variable of 23.546 while the regression or the contribution of lifestyle is 0.560, hipptesis test result is seen tcount 6.187> ttable 1.761 then (Ha) received with ρ = 0.000 <α = 0,05 so variable Lifestyle (X) significant to Retention Supervison