ENGARUH BRAND PERSONALITY TERHADAP BRAND AWARENESS,BRAND TRUST DAN BRAND LOYALTY STUDI PADA PRODUK ROBBANI
| Main Author: | Supriasmono, Raden |
|---|---|
| Format: | Article info WorkOfArt Document Journal |
| Bahasa: | ind |
| Terbitan: |
Cakrawala Ekonomi dan Keuangan
, 2019
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| Subjects: | |
| Online Access: |
https://jurnal.stie-swadaya.ac.id/ojs/index.php/Cakrawala-Ekonomi-dan-Keuangan/article/view/42 https://jurnal.stie-swadaya.ac.id/ojs/index.php/Cakrawala-Ekonomi-dan-Keuangan/article/view/42/29 |
Daftar Isi:
- Abstract: The results of the discussion in this study stated that there is a positive influence of responsible brand personality on brand awareness. The results of the discussion in this study stated that there is a positive effect of active brand personality on brand awareness. The results of the discussion in this study stated that there was a positive influence of responsible brand personality on brand trust. The results of the discussion in this study stated that there was a positive effect of active brand personality on brand trust. The results of the discussion in this study stated that there was a positive influence of responsible brand personality on brand loyalty. The results of the discussion in this study stated that there was a positive influence of active brand personality on brand loyalty.
- Abstrak: Hasil pembahasan pada penelitian ini menyatakan bahwa Terdapat pengaruh positif responsible brand personality terhadap brand awareness. Hasil pembahasan pada penelitian ini menyatakan bahwa Terdapat pengaruh positif active brand personality terhadap brand awareness. Hasil pembahasan pada penelitian ini menyatakan bahwa Terdapat pengaruh positif responsible brand personality terhadap brand trust.Hasil pembahasan pada penelitian ini menyatakan bahwa Terdapat pengaruh positif active brand personality terhadap brand trust. Hasil pembahasan pada penelitian ini menyatakan bahwa Terdapat pengaruh positif responsible brand personality terhadap brand loyalty.Hasil pembahasan pada penelitian ini menyatakan bahwa Terdapat pengaruh positif active brand personality terhadap brand loyalty.