Pengaruh Cost Leadership dan Differentiation Terhadap Citra Produk PT. Asuransi Bumi Putera 1912
| Main Author: | Supriasmono, Raden |
|---|---|
| Format: | Article info WorkOfArt Document Journal |
| Bahasa: | ind |
| Terbitan: |
Cakrawala Ekonomi dan Keuangan
, 2019
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| Subjects: | |
| Online Access: |
https://jurnal.stie-swadaya.ac.id/ojs/index.php/Cakrawala-Ekonomi-dan-Keuangan/article/view/39 https://jurnal.stie-swadaya.ac.id/ojs/index.php/Cakrawala-Ekonomi-dan-Keuangan/article/view/39/32 |
Daftar Isi:
- ABSTRAK;The simultaneous test results between Cost leadership and Diferensiasi simultaneously on Product Image, simultaneously 0.745 thus there is a strong positive relationship linear regression test results Y = 7,895 + 0.647X1 + 0.133X2 test results show the pure value of image variables of 7.895 while the contribution of Cost leadership variable of 0.647 and the contribution of differentiation variables of 0.133 thereby the value of the contribution of costledership is more dominant than the differentiation variables, hypothesis test results are seen Fcount29,259> Ftable 3.07 then (Ha) is accepted with ρ = 0,000 <α = 0,05 so it can be concluded Costleadership and Differentiation simultaneously has a significant relationship to Product Image