STRATEGI DIFERENSIASI MENCAPAI KEUNGGULAN KOMPETITIF YANG SUSTAINABLE
| Main Author: | Widyastuti, Maria |
|---|---|
| Format: | Article PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
Fakultas Ekonomi, Universitas Katolik Darma Cendika
, 2011
|
| Subjects: | |
| Online Access: |
http://repositori.ukdc.ac.id/27/1/Artikel%20STRATEGI%20DIFERENSIASI%20%20MENCAPAI.pdf http://repositori.ukdc.ac.id/27/5/Peer%20Review-Strategi%20Diferensiasi.pdf http://repositori.ukdc.ac.id/27/2/Similirity-Strategi%20Diferensiasi.pdf http://repositori.ukdc.ac.id/27/ |
Daftar Isi:
- Differentation is an effort to descript spesifik characteristic (uniqueness) of a product, with the uniqueness owned by a product, so the consumer will be able to recognize this product easily so consumer will be. Because of the main focus is customer, then this strategy must give satisfaction to consumer. Differentation strategy is one of three excellent competitiveness offered by Portes through his generic strategy, leadership of total cost differentiation and focus. To increase differentiation can be done by two way implement the existing value activity to be more unique or the company reset the value of chain. To be successcfull in implementing both.