MAKNA DENOTATIF DAN KONOTATIF PADA IKLAN BMW BERBAHASA JERMAN
| Main Authors: | Salam, Wildan Abdus, Ridwan, Agus |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
UNIVERSITAS NEGERI SURABAYA
, 2021
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| Online Access: |
https://ejournal.unesa.ac.id/index.php/identitaet/article/view/41277 https://ejournal.unesa.ac.id/index.php/identitaet/article/view/41277/35595 |
Daftar Isi:
- The purpose of this research is to describe the denotative and connotative meanings in BMW advertisements. The data in this study are words, phrases, and sentences contained in BMW advertisements. The research method used is qualitative, with documentation study techniques. The theory used is Penzl & Bussman, Shchipitsina, and Keraf. The results showed that 5 advertisements contained denotative and connotative meanings. The denotative meaning can be found in the dictionary because it is the primary meaning, while the connotative meaning cannot be found in every word and must be understood in context related to advertising. The denotative meaning found in every word in the BMW advertisement can be found by looking up its primary meaning in the dictionary, while words that are included in the connotative meaning must be adapted to the advertising context, such as advertising visualizations, models, or other explanatory sentences. can be found in the ad in question.