ANALISIS PENGARUH HARGA, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI TOKO JERSEY BAJURI SPORT KABUPATEN SUKOHARJO
| Main Authors: | Gunawan, Restu; Fakultas Ekonomi Universitas Surakarta, Danarwati, Yanti Sri; Fakultas Ekonomi Universitas Surakarta |
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| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
SMOOTING
, 2022
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| Subjects: | |
| Online Access: |
http://ejournal.unsa.ac.id/index.php/smooting/article/view/988 http://ejournal.unsa.ac.id/index.php/smooting/article/view/988/709 |
Daftar Isi:
- In this study the authors aim to the effect of price, brand image and product quality on consumer the purchase decision at the Jersey Bajuri Sport shop Sukoharjo Districts either partially or silmutanously. The hypotheses in this study are: It is suspected that price, brand image and product quality have a significant effect on purchase decision in apparel jersey consumers in the Bajuri Sport Sukoharjo Districts partially or silmutanly. The data needed in this study are primary data obtained in the questionnaire method from a sample of 51 respondents. Data analysis used in this research is multiple linear regression test, t test, f test and coefficient of determination test. The results of data analysis in this study can be concluded that the price quality, brand image and product quality on the purchase decision of consumers in apparel jersey at the Bajuri Sport shop Sukoharjo Districts partially or silmutanly.