PENGARUH DIMENSI STRATEGI POSITIONING TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN MOM MILK DI KOTA SOLO
| Main Authors: | Kurniawan, Muhammad; Fakultas Ekonomi, Universitas Surakarta, Djauhari, Slamet; Fakultas Ekonomi, Universitas Surakarta |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
SMOOTING
, 2021
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| Subjects: | |
| Online Access: |
http://ejournal.unsa.ac.id/index.php/smooting/article/view/779 http://ejournal.unsa.ac.id/index.php/smooting/article/view/779/533 |
Daftar Isi:
- This study aims to determine the effect of product attributes, benefits, use, kompetitors, product categories and price on consumers purchasing decisions at Mom Milk in the city of Solo either partially or simultaneously.Hypothesis in this research are: product attributes, benefits, use, kompetitors, product categories and price have effect on consumers purchasing decisions at Mom Milk in the city of Solo either partially or simultaneously.The data needed in this study is the primary data obtained by questionnaire method from the sample of 100 respondents. Data analysis used in this research is regression linier berganda, uji t, uji F dan koefisien determinasi.The results of data analysis in this study can be concluded that product attributes, benefits, use, kompetitors, product categories and price have significant effect on consumers purchasing decisions at Mom Milk in the city of Solo either partially or simultaneously.