PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ALAT-ALAT OLAHRAGA DI TOKO SETIA SPORT WONOGIRI
| Main Authors: | Widyawati, Resmi; STIA ASMI SOLO, Danarwati, Yanti Sri; STIA ASMI SOLO |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
SMOOTING
, 2021
|
| Subjects: | |
| Online Access: |
http://ejournal.unsa.ac.id/index.php/smooting/article/view/672 http://ejournal.unsa.ac.id/index.php/smooting/article/view/672/439 |
Daftar Isi:
- This study aims to 1) Determine whether service quality affects the purchasing decision at Setia Sport Wonogiri stores, 2) Knowing whether the price affects the purchase decision at the Setia Sport Wonogiri stores, 3) Knowing whether service quality and price affect purchasing decisions at Setia Sport Wonogiri stores. The hypotheses in this study are 1) Service quality has a significant influence on purchasing decisions at Setia Sport Wonogiri stores; 2) Price has a significant effect on purchasing decisions at the Setia Sport Wonogiri store; 3) Service quality and price have a significant impact on purchasing decisions at Setia Sport Wonogir stores. The data needed in this study are primary data from respondents, regarding consumer assessments of service quality and prices on purchasing decisions at Setia Sport Wonogiri stores. Data collection methods used in this study are primary data obtained by distributing questionnaires and secondary data from literature studies, secondary data from literature studies, secondary data obtained from books related to the issues discussed.