ANALISIS FAKTOR YANG MENENTUKAN MINAT BELI KONSUMEN TERHADAP E-COMMERCE FASHION DI KOTA PALEMBANG
| Main Authors: | Prastiwi, Prili Sinta; Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya, Wahab, Zakaria; Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya, nailis, welly; Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya |
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| Format: | Article application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya
, 2018
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| Online Access: |
http://ejournal.unsri.ac.id/index.php/jembatan/article/view/5688 http://ejournal.unsri.ac.id/index.php/jembatan/article/downloadSuppFile/5688/12245 http://ejournal.unsri.ac.id/index.php/jembatan/article/downloadSuppFile/5688/12246 |
Daftar Isi:
- This research aim to know the factor analysis of the factors wich determine theconsumer buying towards the e-commerce fashion. The attributes in this research werethe quality of statisfied products (X1.01), the variety types of products (X1.02), havinggood brand image (X1.03), the products customized with the lates model (X1.04), theproduct display looks interesting on the websites (X1.05), the product description isobvisious and convincing (X1.06), the products can be orderer easily (X1.07), the costsis same as in departement store (X1.08), affordable by the consumers (X1.09), there isdiscount or free shiping (X1.10), easy acces of the website (X1.11), easy acces of thereservation items (X1.12), an extensive distribution network of e-commerce fashion(X1.13), a good website display (X1.14), easy verification of payments (X1.15),interesting brand ambassador (X1.16), interesting advertisment (X1.17), the promotionis often aired in the printed and electronic media (X1.18), the promotion of freeshipping the items (X1.19), there are many monthly and special promotions (X1.20).The thecniques analysis that was used in this research was factor analysis, the result ofthe analysis done into 20 attributes showed that there were four variables including;quality, accessibility and service (X1), brand and product display (X2), promotion (X3),prices and discount (X.4).Keyword: Buying interest, E-commerce fashion, Factor analysis