Readings in marketing today / John T. Mentzer, Forrest S. Carter. --
| Main Author: | Mentzer, John T (-) |
|---|---|
| Other Authors: | Carter, Forrest S (-) |
| Format: | Book |
| Bahasa: | eng |
| Terbitan: |
San Diego :
Hartcourt Brace Jovanvich
, 1985
|
| Subjects: |
| Physical Description: |
xi, 452 hlm. ; 24 cm |
|---|---|
| Bibliography: |
Bibliografi : hlm. 451-452 |