Marketing management strategies and programs
| Main Author: | Guiltman, Joseph P (-) |
|---|---|
| Other Authors: | Paul, Gordon W (-) |
| Format: | Book |
| Bahasa: | eng |
| Terbitan: |
New York :
McGraw- Hill
, 1994
|
| Edition: | 5th ed |
| Series: |
McGraw-Hill series in marketing
|
| Subjects: |
| Item Description: |
Indeks |
|---|---|
| Physical Description: |
xvi, 480 hlm. : ilus. ; 23 cm |
| Bibliography: |
Termasuk bibliografi |
| ISBN: |
9780070489714 |