Using artificial intelligence in marketing how to harness AI and maintain the competitive edge
| Format: | Book |
|---|---|
| Bahasa: | eng |
| Terbitan: |
New York :
Kogan Page Ltd
, 2019
|
| Edition: | 1st Edition |
| Subjects: |
Daftar Isi:
- The AI wake-up call : the strategic transition of marketing
- The personalization paradox: global appetite for AI and the changing customer journey
- Transformational marketing and AI in tourism : a glimpse at the Asia Pacific region
- Transformational marketing and AI in Europe : case studies from telecoms, banking and built environment
- Transformational marketing and AI in North America : case studies from banking and retail
- Transformational marketing and AI in technology and venture capital : with a special focus on the Middle East
- Framework for success: democratization of AI
- The new marketing paradigm : reinventing the role of marketing, ethics and transparency
- The future of marketing has arrived: AI's wider impact on education, policy and politics
- Bibliography
- Index.