Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
| Main Author: | Clow, Kenneth E. (-) |
|---|---|
| Other Authors: | Baack, Donald (-) |
| Format: | Book |
| Bahasa: | eng |
| Terbitan: |
Boston :
Pearson
, 2012.
|
| Edition: | 5th ed |
| Subjects: |