Efek iklan terhadap ekuitas merek (analisa structural equation modeling mengenai efek iklan kitkat versi ecy terhadap ekuitas merek kitkat)
| Main Author: | Alila Pramiyanti, 1980- (-) |
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| Corporate Authors: | Indonesia. Departemen Koperasi. Inspektorat Jenderal (-) |
| Format: | Book |
| Bahasa: | ind |
| Terbitan: |
, 2005
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| Subjects: |
| Physical Description: |
xii, 113, [88] hlm. ; 30 cm |
|---|---|
| Bibliography: |
Bibliografi : hlm. 111-113 |