Structure Behavior Income farmers marketing perception structure Agribusines Agribussines Agroindustry Business Capture fisheries Channels Consumption Pattern Cost Downstream Industry Dumai Expenditure Farming Financial Analysis Financial Feasibility Gunung Omeh Market Outlook Marketing OPRM Program Paddy Farming Performance Pineapple Quality of Natural Rubber R/C Ratio Respect Response Revenue and Land Typology Schaefer model Sensitivity Analysis Siam oranges Sugarcane Juice Supply and Demand Response Supply; Demand; Natural Rubber; International market Value chain and pineaplle chips* agro-industries attitude attributes behaviour canned fruit import chicken egg marketing cluster analysis coconut communal stall conduct