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Yap, Candice Yap
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The Influence of Social Media Marketing, Hedonic Shopping Motivation and Electronic Word of Mouth Towards Impulse Purchases for Shopee’s Customers in Medan
Article
info
application/pdf
eJournal
oleh
Yap
,
Candice
Yap
,
Depari, Genesis Sembiring
Terbitan:
PT FORMOSA CENDEKIA GLOBAL, 2022
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Related Subjects
electronic word of mouth
hedonic shopping motivation
impulse purchases
quantitative method
social media marketing
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