Customer Loyalty Behaviour Brand Air Conditioner XYZ: Combination of Expectation- Confirmation Theory, Satisfaction – Loyalty, and Brand Reputation

oleh Supriyono, Edi; Department of Technology Management, Institut Teknologi Sepuluh Nopember, Surabaya, Ahyudanari, Ervina; Department of Civil Engineering, Institut Teknologi Sepuluh Nopember, Surabaya
Terbitan: Institut Teknologi Sepuluh Nopember, 2021