Digital Marketing Attribution: Understanding the User Path

oleh Jesúns Romero Leguina, Ángel Cuevas, Rubén Cuevas
Terbitan: 2020

An Ad-Driven Measurement Technique for Monitoring the Browser Marketplace

oleh Patricia Callejo, Rubén Cuevas, Ángel Cuevas
Terbitan: 2019

A Large-Scale Analysis of Facebook's User-Base and User Engagement Growth

oleh Yonnas Mitike Kassa, Rubén Cuevas, Ángel Cuevas
Terbitan: 2018

Q-Tag: a transparent solution to measure ads viewability rate in online advertising campaigns

oleh Patricia Callejo, Antonio Pastor, Rubén Cuevas, Ángel Cuevas
Terbitan: 2019

Establishing Trust in Online Advertising With Signed Transactions

oleh Antonio Pastor, Rubén Cuevas, Ángel Cuevas, Arturo Azocrra
Terbitan: 2020

Does Facebook use sensitive data for advertising purposes?

oleh José González-Cabañas, Ángel Cuevas, Artiz Arrate, Rubén Cuevas
Terbitan: 2021

Measuring the Global Recursive DNS Infrastructure: A View From the Edge

oleh Patricia Callejo, Rubén Cuevas, Narseo Vallina-Rodríguez, Ángel Cuevas
Terbitan: 2020

Beyond content analysis: detecting targeted ads via distributed counting

oleh Costas Iordanou, Nicolas Kourtellis, Juan Miguel Carrascosa, Claudio Soriente, Ruben Cuevas, Nikolaos Laoutaris
Terbitan: 2020

Tracking Fraudulent and Low-Quality Display Impressions

oleh Patricia Callejo, Rubén Cuevas, Ángel Cuevas, Mercedes Esteban-Bravo, Jose M. Vidal-Sanz
Terbitan: 2020