Pengaruh karakteristik produk terhadap intensi pembelian produk private label Carrefour = The effect of product characteristics on purchase intention of Carrefour private label

oleh Aprilia Listiyani, author, Add author: Chairy, supervisor, Add author: Rembeth, John Daniel, examiner, Add author: Rima Agustrisma, examiner
Terbitan: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011