Penetrasi Pasar B2B dengan penggunaan Website dan Proposal Selling pada UMKM CV Mesia Persada Mandiri = B2B Market Penetration with Website Usage and Proposal Selling for MSME CV M...

oleh Antonius Anadri Wisanggeni, author, Add author: Hasnul Suhaimi, supervisor, Add author: Rambat Lupiyoadi, examiner, Add author: Hilda Fachrizah, examiner
Terbitan: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

Pengembangan Kegiatan Personal Selling melalui Pembuatan Buku Profil Perusahaan dan Standar Operasional Prosedur Penampilan PT. Asta Kriya Handicraft = Personal Selling Activities...

oleh Gayanti Satuti Andriati, author, Add author: Sisdjiatmo Kusumosuwidho, supervisor, Add author: Rambat Lupiyoadi, examiner, Add author: Ahdia Amini, examiner
Terbitan: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

Strategi Instagram Marketing dan Implementasi Redesign Kemasan Roti pada UMKM Roti Guriyana melalui Business Coaching = Instagram Marketing Strategy and Implement The Bread Packagi...

oleh Rakhmat Dicky Muhammad, author, Add author: Sisdjiatmo Kusumosuwidho, supervisor, Add author: Rambat Lupiyoadi, examiner, Add author: Yeshika Alversia, examiner
Terbitan: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

Pengaruh pop-up store experience terhadap kesediaan membayar dan loyalitas merek konsumen = The effect of pop-up store experience on consumer's willingness to pay and brand loyalty

oleh Marsya Monazella, author, Add author: Rifelly Dewi Astuti, supervisor, Add author: Gita Gayatri, examiner, Add author: Rambat Lupiyoadi, examiner
Terbitan: 2020

Analisis penggunaan strategi komunikasi pemasaran di PT Auto Daya Keisindo (Honda Tendean) = Analysis of marketing communication strategies at PT Auto Daya Keisindo (Honda Tendean)

oleh Agustinus Christian Nugraha, author, Add author: Sumiyarto, supervisor, Add author: Rambat Lupiyoadi, examiner, Add author: Nissa Ghulma Ratnasari, examiner
Terbitan: 2019

Analisis undian berhadiah "Kemilau Emas" terhadap keputusan gadai nasabah (Studi kasus: Pegadaian Syariah Cabang Margonda Depok) = The Effects of sweepstakes "Kemilau Emas" on cust...

oleh Rexa Egyastara Cipta, author, Add author: Nurdin Sobari, supervisor, Add author: Rambat Lupiyoadi, examiner, Add author: Harahap, Akhir Matua, examiner
Terbitan: 2016