Designing competitive loyalty programs : how types of program affect customer profitability

oleh Asnan Furinto, author, Add author: Sofjan Assauri, promotor, Add author: Teddy Pawitra, co-promotor, Add author: T. Ezni Balqiah, co-promotor, Add author: Ruslan Prijadi, examiner, Add author: I Gusti Ngurah Agung, examiner, Add author: Adi Zakaria Afiff, examiner, Add author: Firmanzah, examiner, Add author: Andreas Raharso, examiner
Terbitan: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009