How Consumers Respond to Corporate Social Responsibility Initiative: Cause Related Marketing vs Philantrophy
| Main Authors: | Lisia Astari Pertiwi; Faculty Economics and Business Universitas Indonesia, Tengku Ezni Balqiah; Faculty Economics and Business Universitas Indonesia |
|---|---|
| Format: | Article application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Management Research Center, Department of Management, Faculty of Economics and Business, U
, 2017
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| Subjects: | |
| Online Access: |
http://journal.ui.ac.id/index.php/amj/article/view/9281 |
Internet
http://journal.ui.ac.id/index.php/amj/article/view/9281Lokasi
| Koleksi | Asean Marketing Journal |
|---|---|
| Gedung | Perpustakaan Universitas Indonesia |
| Institusi | Universitas Indonesia |
| Kota | KOTA DEPOK |
| Provinsi | JAWA BARAT |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |