Factors Affecting Purchase Intention of South East Asian (SEA) Young Adults towards Global Smartphone Brands
| Main Authors: | Wahid Zahid; Lord Ashcroft International Business School, Anglia Ruskin University, Cambridge Campus, East Rd, Cambridge CB1 1PT, United Kingdom, UK, Omkar Dastane; Head – Centre for Postgraduate Studies cum Senior Lecturer School of Accounting & Business Management FTMS Global Malaysia, Block 3420, Persiaran Semarak Api, Cyber 4, Cyberjaya, Selangor, Malaysia |
|---|---|
| Format: | Article application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Management Research Center, Department of Management, Faculty of Economics and Business, U
, 2016
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| Subjects: | |
| Online Access: |
http://journal.ui.ac.id/index.php/amj/article/view/9265 http://journal.ui.ac.id/index.php/amj/article/download/9265/67546337 |
Internet
http://journal.ui.ac.id/index.php/amj/article/view/9265http://journal.ui.ac.id/index.php/amj/article/download/9265/67546337
Lokasi
| Koleksi | Asean Marketing Journal |
|---|---|
| Gedung | Perpustakaan Universitas Indonesia |
| Institusi | Universitas Indonesia |
| Kota | KOTA DEPOK |
| Provinsi | JAWA BARAT |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |