The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks

Main Authors: Aries Susanty; Faculty of Engineering, Industrial Engineering Department, Universitas Diponegoro. Jl. Prof. Soedarto SH, Kampus Tembalangan, Semarang 50275., Eirene Kenny; Faculty of Engineering, Industrial Engineering Department, Universitas Diponegoro. Jl. Prof. Soedarto SH, Kampus Tembalangan, Semarang 50275.
Format: Article application/pdf eJournal
Bahasa: eng
Terbitan: Management Research Center, Department of Management, Faculty of Economics and Business, U , 2015
Subjects:
SEM
Online Access: http://journal.ui.ac.id/index.php/amj/article/view/4481

Internet

http://journal.ui.ac.id/index.php/amj/article/view/4481

Lokasi

Koleksi Asean Marketing Journal
Gedung Perpustakaan Universitas Indonesia
Institusi Universitas Indonesia
Kota KOTA DEPOK
Provinsi JAWA BARAT
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