The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks
Main Authors: | Aries Susanty; Faculty of Engineering, Industrial Engineering Department, Universitas Diponegoro. Jl. Prof. Soedarto SH, Kampus Tembalangan, Semarang 50275., Eirene Kenny; Faculty of Engineering, Industrial Engineering Department, Universitas Diponegoro. Jl. Prof. Soedarto SH, Kampus Tembalangan, Semarang 50275. |
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Format: | Article application/pdf eJournal |
Bahasa: | eng |
Terbitan: |
Management Research Center, Department of Management, Faculty of Economics and Business, U
, 2015
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Subjects: | |
Online Access: |
http://journal.ui.ac.id/index.php/amj/article/view/4481 |
Internet
http://journal.ui.ac.id/index.php/amj/article/view/4481Lokasi
Koleksi | Asean Marketing Journal |
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Gedung | Perpustakaan Universitas Indonesia |
Institusi | Universitas Indonesia |
Kota | KOTA DEPOK |
Provinsi | JAWA BARAT |
Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |