Lokasi: Vietnamese Attitudes and Behavioural Patterns towards Counterfeit Brands

Main Authors:	Giang Huynh; University of Greenwich, London UK, Jonathan A.J. Wilson; University of Greenwich, London UK. Room QA248, Business School, University of Greenwich, Old Royal Naval College, Park Row, London, SE10 9LS
Format:	Article application/pdf eJournal
Bahasa:	eng
Terbitan:	Management Research Center, Department of Management, Faculty of Economics and Business, U , 2014
Subjects:	branding counterfeit brands fake brands Vietnam consumer behaviour brand image purchase intention price ASEAN
Online Access:	http://journal.ui.ac.id/index.php/amj/article/view/4217

Koleksi	Asean Marketing Journal
Gedung	Perpustakaan Universitas Indonesia
Institusi	Universitas Indonesia
Kota	KOTA DEPOK
Provinsi	JAWA BARAT
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