Analysis of Relationship between Pioneer Brand Status and Consumer’s Attitude toward a Brand (Case on Yamaha Automatic vs. Honda Automatic Transmission Motorcycle in Indonesia)
| Main Authors: | Taryadi Taryadi; Faculty of Economics, University of Indonesia, Arga Hananto; Department of Management, Faculty of Economics Universitas Indonesia |
|---|---|
| Format: | Article application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Management Research Center, Department of Management, Faculty of Economics and Business, U
, 2013
|
| Online Access: |
http://journal.ui.ac.id/index.php/amj/article/view/2020 |
Internet
http://journal.ui.ac.id/index.php/amj/article/view/2020Lokasi
| Koleksi | Asean Marketing Journal |
|---|---|
| Gedung | Perpustakaan Universitas Indonesia |
| Institusi | Universitas Indonesia |
| Kota | KOTA DEPOK |
| Provinsi | JAWA BARAT |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |