PENGARUH CITRA MEREK BERLABEL HALAL DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN (PRODUK KOSMETIK SARIAYU MARTHA TILAAR PADA MAHASISWA S1 DAN D3 UNIVERSITAS SRIWIJAYA KAMPUS PALEMBANG
Daftar Isi:
- This research is aims to find out how big the influence of brand image labeled halal (X1) and distribution (X2) on the purchasing decision of cosmetic products Sariayu Martha Tilaar on undergraduate and vacational students of Sriwijaya University. Through purposive sampling method, 100 respondents are selected. In which the Instruments are tested using validity and reliability test. The hypothesis are then tested using t-test (partial test) and F-test (simultanneous test). The result shows that in both test, brand image halal labeling and distribution have an effect of purchasing decision of Sariayu Martha Tilaar cosmetic products on both undergraduate and vacational students of Sriwijaya University.