FACTOR OF PUBLIC INTEREST TO ISLAMIC BANKING SERVICES
| Main Author: | Akhmad Mujahidin, |
|---|---|
| Format: | Article PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2017
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| Subjects: | |
| Online Access: |
http://repository.uin-suska.ac.id/13248/1/Factor%20of%20Public%20Interest%20to%20Islamic%20Banking%20Services-Akhmad%20Mujahidin.pdf http://repository.uin-suska.ac.id/13248/ http://www.journalijdr.com |
Daftar Isi:
- This study aims to analyze and determine the factors that affect the interest of the public in using Islamic banking services, there are various factors that influence the decision of the public in using Islamic banking services. This research was conducted in urban village of Bengkalis, Riau Indonesia, by using quantitative method, research data collected through research questionnaire. This study found that the public has an interest in Islamic banking services, High and medium relationships on trust, trustworthiness, reputation, service products, location, promotion and quality of services to the use of Islamic banking services. Factor trust, service quality, promotion, and the location becomes the dominant factor affecting the public interest in using Islamic banking services.