Lokasi: Pengaruh credibility, attractiveness, dan power celebrity endorsement terhadap brand image dan dampaknya kepada purchase intention (kasus pada produk smartphone OPPO)

Main Authors:	Susanto, David Evan, Cohen, Stanley
Format:	Thesis PeerReviewed Book
Bahasa:	eng
Terbitan:	, 2019
Subjects:	HD28 Management. Industrial Management
Online Access:	http://repository.uph.edu/6663/33/Title.pdf http://repository.uph.edu/6663/1/Abstract.pdf http://repository.uph.edu/6663/9/ToC.pdf http://repository.uph.edu/6663/4/Chapter1.pdf http://repository.uph.edu/6663/5/Chapter2.pdf http://repository.uph.edu/6663/6/Chapter3.pdf http://repository.uph.edu/6663/7/Chapter4.pdf http://repository.uph.edu/6663/8/Chapter5.pdf http://repository.uph.edu/6663/3/Bibliography.pdf http://repository.uph.edu/6663/2/Appendices.pdf http://repository.uph.edu/6663/

Koleksi	Repository UPH
Gedung	The Johannes Oentoro Library
Institusi	Universitas Pelita Harapan
Kota	KOTA TANGERANG
Provinsi	BANTEN
Kontak	Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini.