Consumer response to different advertising appeals: The role of brand value and the perceptual fit of an extended brand for high-involvement products
| Main Authors: | Juniarti, Rosa Prafitri, Afiff, Adi Zakaria |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
University of Islam Malang
, 2020
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| Subjects: | |
| Online Access: |
http://riset.unisma.ac.id/index.php/jema/article/view/6683 http://riset.unisma.ac.id/index.php/jema/article/view/6683/135-155 |
Internet
http://riset.unisma.ac.id/index.php/jema/article/view/6683http://riset.unisma.ac.id/index.php/jema/article/view/6683/135-155
Lokasi
| Koleksi | JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen |
|---|---|
| Gedung | Badan Penerbit Fakultas Ekonomi dan Bisnis Universitas Islam Malang |
| Institusi | Universitas Islam Malang |
| Kota | KOTA MALANG |
| Provinsi | JAWA TIMUR |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |