The Influence of Green Marketing and Brand Awareness on Purchase Intention Through Brand Image as a Mediation Variable
| Main Authors: | Murtiningsih, Dewi, Wulandari, Ririn, Mulyaningsih, Hendrati Dwi |
|---|---|
| Other Authors: | Universitas Mercu Buana |
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Universitas Mercu Buana
, 2024
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| Subjects: | |
| Online Access: |
https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/21487 https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/21487/pdf_1 |
Internet
https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/21487https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/21487/pdf_1
Lokasi
| Koleksi | Jurnal MIX |
|---|---|
| Gedung | Perpustakaan Universitas Mercu Buana |
| Institusi | Universitas Mercu Buana |
| Kota | Jakarta Barat |
| Provinsi | DKI JAKARTA |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |