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The Effect of Green Advertising on Environmental Attitudes and Purchase Intention in Buying Environmentally Friendly Products (Studies on Garnier Products)

Tersimpan di:
Main Authors: Nabahani, Putri Rakhmatia, Asih, Daru, Malihah, Fadhila Dhia, Fajrin, Nurul Komara
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: Universitas Mercu Buana , 2024
Subjects:
Green Advertising
Environmental Attitudes
Purchase Intention in Buying Environmentally friendly Product
Online Access: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/18808
https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/18808/pdf_1
https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/downloadSuppFile/18808/4765
https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/downloadSuppFile/18808/5761
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Internet

https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/18808
https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/18808/pdf_1
https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/downloadSuppFile/18808/4765
https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/downloadSuppFile/18808/5761

Lokasi

Koleksi Jurnal MIX
Gedung Perpustakaan Universitas Mercu Buana
Institusi Universitas Mercu Buana
Kota Jakarta Barat
Provinsi DKI JAKARTA
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Lihat Juga

  • Pengaruh green brand positioning, green brand awareness, green brand image dan attitudes toward green brand terhadap green brand purchase intention: studi kasus ac merek Panasonic = The effect of green brand positioning green brand awareness green brand image and attitudes toward green brand on green brand purchase intention case study of Panasonic air conditioner
    oleh: Jessica Eka Putri, author
    Terbitan: (2016)
  • Pengaruh faktor ramah lingkungan terhadap kesediaan membeli produk Batik pada harga premium = The impact of eco friendly factors towards willingness to buy premium Batik product
    oleh: Dessy Alphatonia Christy, author
    Terbitan: (2014)
  • FACTORS AFFECTING DESIRE TO BUY ENVIRONMENTAL FRIENDLY PRODUCTS
    oleh: Hasan, Judianto, et al.
    Terbitan: (2012)
  • Clean, Green, and Blue, Singapore's Journey Towards Environmental and Water Sustainability
    oleh: Tan Yong Soon
    Terbitan: (2009)
  • The Role Of Environmental Concern And Environmental Knowledge In Indonesian Generation Y And Z Purchase Intention: The Study Case Of Green Cosmetics Product
    Terbitan: (2019)
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