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Trust is felt to be a Good Trigger in Marketing and Green Products in Generating Purchase Interest

Tersimpan di:
Main Authors: Rasmen Adi, I Nyoman, Mulyadi, Made, Wirsa, I Nengah, Astawa, I Nengah Dasi, Setini, Made
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: Universitas Mercu Buana , 2022
Subjects:
green marketing awareness
product innovation
product purchase intention
consumer trust
Online Access: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/15585
https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/15585/pdf
https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/downloadSuppFile/15585/3144
https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/downloadSuppFile/15585/3145
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Internet

https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/15585
https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/15585/pdf
https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/downloadSuppFile/15585/3144
https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/downloadSuppFile/15585/3145

Lokasi

Koleksi Jurnal MIX
Gedung Perpustakaan Universitas Mercu Buana
Institusi Universitas Mercu Buana
Kota Jakarta Barat
Provinsi DKI JAKARTA
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Lihat Juga

  • Green Awareness Effect on Consumers’ Purchasing Decision
    oleh: Prayoga, I Made Surya, et al.
    Terbitan: (2020)
  • The Role of Attitude in Mediating Consumer Knowledge Influence towards the Purchase Intention of Green Product
    oleh: Wulandari,, A.A Sagung Ayu, et al.
    Terbitan: (2015)
  • Green Awareness and Purchase Intention for Organic Products
    oleh: Hariyanto, Oda I.B.
    Terbitan: (2017)
  • Pengaruh green perceived value, green perceived risk, green trust, dan perceived price terhadap green purchase intention produk AC low watt di Surabaya
    oleh: JULIA HALIM
    Terbitan: (2016)
  • The Relationship of Perceived Value, Perceived Risk, and Level of Trust Towards Green Products of Fast Moving Consumer Goods Purchase Intention
    oleh: Zulfikar, Rizka, et al.
    Terbitan: (2018)
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