LET’S PLAYING GAME: THE EFFECTS OF BRAND-GAME-SELF CONGRUITIES ON PLAYER'S ATTITUDE TOWARDS BRANDS IN ADVERGAMES
| Main Authors: | Paramitra, Yuaniko, H. Aruan, Daniel Tumpal |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Universitas Mercu Buana
, 2017
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| Subjects: | |
| Online Access: |
http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/1474 http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/1474/1155 |
Internet
http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/1474http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/1474/1155
Lokasi
| Koleksi | Jurnal MIX |
|---|---|
| Gedung | Perpustakaan Universitas Mercu Buana |
| Institusi | Universitas Mercu Buana |
| Kota | Jakarta Barat |
| Provinsi | DKI JAKARTA |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |