A Qualitative Analysis Of The Digital Marketing Influence On The Consumer Decision-Making Process Of Different Generational Cohorts (A Descriptive Study On Boomers, Millennials, Gen Z, And Shopee E- Commerce Platform)

Main Authors: Avia, Desaira Alfi Noor, Risca Fitri Ayuni,, SE., MM., MBA., CMA.
Format: Thesis NonPeerReviewed Book
Bahasa: eng
Terbitan: , 2020
Subjects:
Online Access: http://repository.ub.ac.id/id/eprint/194281/1/-%20Desaira%20Alfi%20Noor%20Avia%20%282%29.pdf
http://repository.ub.ac.id/id/eprint/194281/

Internet

http://repository.ub.ac.id/id/eprint/194281/1/-%20Desaira%20Alfi%20Noor%20Avia%20%282%29.pdf
http://repository.ub.ac.id/id/eprint/194281/

Lokasi

Koleksi Repository Universitas Brawijaya
Gedung Perpustakaan Universitas Brawijaya
Institusi Universitas Brawijaya
Kota MALANG
Provinsi JAWA TIMUR
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