THE EFFECT OF BRAND IMAGE, PRODUCT KNOWLEDGE AND PRODUCT QUALITY ON PURCHASE INTENTION OF NOTEBOOK WITH DISCOUNT PRICE AS MODERATING VARIABLE
| Main Authors: | Erida, Erida, Rangkuti, Ari Sonang |
|---|---|
| Format: | Article info application/pdf Journal |
| Bahasa: | eng |
| Terbitan: |
Jambi University, Management Department Faculty of Economics and Business
, 2017
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| Online Access: |
https://online-journal.unja.ac.id/jbsmr/article/view/3919 https://online-journal.unja.ac.id/jbsmr/article/view/3919/2848 |
Internet
https://online-journal.unja.ac.id/jbsmr/article/view/3919https://online-journal.unja.ac.id/jbsmr/article/view/3919/2848
Lokasi
| Koleksi | Journal of Business Studies and Management Review |
|---|---|
| Gedung | Perpustakaan Universitas Jambi |
| Institusi | Universitas Jambi |
| Kota | KOTA JAMBI |
| Provinsi | JAMBI |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |