THE INFLUENCE OF CELEBRITY ENDORSEMENT IN ONLINE MARKETPLACE TOWARDS CONSUMER PURCHASE INTENTION IN BEKASI CITY A QUANTITATIVE STUDY OF PURCHASE INTENTION ON ONLINE MARKETPLACE
| Main Author: | Narandika Widhinugraha |
|---|---|
| Format: | Bachelors Thesis |
| Terbitan: |
Sekolah Bisnis dan Manajemen
, 2022
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| Online Access: |
https://digilib.itb.ac.id/index.php/gdl/view/68196 |
Internet
https://digilib.itb.ac.id/index.php/gdl/view/68196Lokasi
| Koleksi | Perpustakaan Digital ITB |
|---|---|
| Gedung | Perpustakaan Institut Teknologi Bandung |
| Institusi | Institut Teknologi Bandung |
| Kota | KOTA BANDUNG |
| Provinsi | JAWA BARAT |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |