HOW BRAND AMBASSADOR INFLUENCE THE BRAND IMAGE AND CUSTOMER PURCHASING DECISION: A STUDY OF BTS AND THEIR FEMALE FANS TOWARDS TOKOPEDIA IN JAKARTA
| Main Author: | Hana Setiawan |
|---|---|
| Format: | Bachelors Thesis |
| Terbitan: |
Sekolah Bisnis dan Manajemen
, 2021
|
| Online Access: |
https://digilib.itb.ac.id/index.php/gdl/view/61046 |
Internet
https://digilib.itb.ac.id/index.php/gdl/view/61046Lokasi
| Koleksi | Perpustakaan Digital ITB |
|---|---|
| Gedung | Perpustakaan Institut Teknologi Bandung |
| Institusi | Institut Teknologi Bandung |
| Kota | KOTA BANDUNG |
| Provinsi | JAWA BARAT |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |