APA Citation

Arens, W. F. (1999). Contemporary advertising. Irwin - McGraw-Hill.

Chicago Style Citation

Arens, William F. Contemporary Advertising. Irwin - McGraw-Hill, 1999.

MLA Citation

Arens, William F. Contemporary Advertising. Irwin - McGraw-Hill, 1999.

Warning: These citations may not always be 100% accurate.